Birdboss Proposal
DesignRush
Website Redesign & Digital Marketing Support Proposal
BirdBoss is a leading innovative company specialising in designing bird deterrents for boats. To strengthen its online presence and attract a wider audience, this proposal presents a comprehensive plan for a website redesign combined with a digital marketing strategy.
Our goal is to create a user-friendly, visually compelling website that boosts Birdboss’s credibility and drives lead generation through integrated digital marketing efforts.
Our approach integrates the latest in web design, SEO, content creation, social media management, email marketing, and accessibility improvements to ensure your digital presence is not only effective but also inclusive via a breakdown of objectives, services and deliverables. Therefore we hope to assist with the following:
- Website Redesign: Design a modern, responsive website that is easy to navigate and highlights BirdBoss’s inventory, services, and unique selling points in an effort to gain more leads and sales.
- Digital Marketing Strategy: Increase online visibility, attract potential buyers, and generate leads through SEO, content marketing, and targeted advertising.
- Enhanced User Experience: Improve usability and accessibility to boost customer engagement and conversion rates.
- Brand Identity: Establish BirdBoss as a trusted bird deterrent solution through consistent brand messaging and aesthetic.
Website
Objectives:
- Establish BirdBoss as a leading solution in the bird deterrent industry.
- Improve brand perception with a modern, visually appealing website that communicates trust and quality.
- Improve accessibility using WCAG and ADA standards
- Create a mobile-first, responsive design.
- Optimise the website to capture leads effectively through clear calls-to-action, engaging content, and user-friendly navigation.
- Drive inquiries for more information and sales through well-placed and easy-to-use forms.
Services:
- Design Discovery and Strategy: Conduct research to understand the target audience of BirdBoss, and specific design preferences.
- Custom Design & Branding: Build on BirdBoss branding, with custom graphics, iconography, and a cohesive color palette.
- Responsive & Mobile-First Design: Ensure the website is optimised for mobile devices with a responsive design that adjusts seamlessly to any screen size.
- UX/UI Enhancements: Implement user-centric design features, such as intuitive navigation, clear CTAs, and an improved booking flow for better conversion rates.
- Content Structuring: Organise content to enhance readability and make it easier for patients to find essential information, like services, available stock, and contact details.
- Technical SEO Integration: Build a search engine-friendly structure with optimised code, meta tags, headers, and alt text.
- Accessibility Compliance: Ensure inclusivity for those with disabilities.
Deliverables:
- Responsive Website: Fully coded website optimised for all devices, with a mobile-first approach.
- Inventory Management: Ability to upload, edit and manage current stock.
- SEO Friendly: Content that starts ranking locally in Melbourne and around Australia
Pricing
- Redesign current pages
- Mobile friendly
- Inventory management
- Accessibility (ADA)
- Forms/Lead Capture
- Analytics
- Testing
- Keyword Research
- Keyword Tracking
- Site Audit
- Backlink Opportunities
- Internal Linking
- Local SEO
- Structured Data
- Cloud Hosting
- Monthly Backup
- Page Builder
- SSL Certificate
- Plugin Maintenance
- Basic Cookie Consent
- 2FA Authentication
There will be ongoing services after 3 months that require recurring costs, which include hosting, server management, SSL certificate, caching, optimisation and more.
These can be changed to add more services if you require or kept the the minimum to keep the website running smoothly.
- Cloud Hosting
- Daily Backups
- Page Builder
- SSL Certificate
- Plugin Maintenance
- Image Optimisation
- Basic Cookie Consent
- 2FA Authentication
- Server Monitoring
Timeline
We estimate that the design, development and launch of the new website from the commencement of the project will be:
Post-Launch
Designing a website with a strong visual appeal and seamless navigation is crucial for capturing users’ interest, but ongoing digital marketing efforts are what truly maximise return on investment.
- Through consistent SEO practices, a website becomes more discoverable, climbing search engine ranks and attracting organic traffic.
- Regularly updated blogs enhance this visibility by providing fresh, relevant content that not only drives traffic but also engages users and positions the brand as an industry leader.
- Social media amplifies this reach, connecting directly with a target audience, building community, and driving more visitors back to the site.
- Meanwhile, email marketing keeps the brand top-of-mind, nurturing leads and encouraging conversions through targeted messages.
SEO
Objectives:
- Increase organic search visibility.
- Improve search engine rankings for relevant keywords.
- Drive targeted traffic to the website.
Services:
- Keyword Research: Identify high-traffic, low-competition keywords related to the bird deterrent market.
- On-Page SEO: Optimise meta tags, headers, images, and content for targeted keywords.
- Technical SEO: Ensure website is fast, mobile-friendly, and free of technical issues.
- Content Optimisation: Regularly update existing content to keep it relevant and engaging.
- Backlink Strategy: Acquire high-quality backlinks from reputable sources to boost domain authority.
- Local SEO: Optimise for local search queries to attract potential buyers around Melbourne and beyond.
Deliverables:
- Monthly SEO performance report
- Keyword rankings monitoring
- Recommendations for website improvements
Blog
Objectives:
- Establish authority in bird deterrent niche.
- Provide valuable information to potential buyers with useful information such as what to look out for when buying a vehicle and types of financing.
- Improve SEO with fresh, keyword-rich content.
Services:
- Content Creation: Assist in blog posts ideas.
- SEO Integration: Optimise blog posts for SEO with keywords, meta descriptions, and internal links.
- Promotional Support: Share blog posts on social media and email newsletters to increase reach.
Deliverables:
- Biweekly to monthly blog posts
- Performance metrics for blog posts
Social Media
Objectives:
- Enhance brand visibility and engagement on social media platforms
- Drive traffic to the website
- Foster a community around the brand
Services:
- Social Media Strategy: Develop a strategy tailored for the appropriate social media channels.
- Content Creation: Design and publish branded posts, including images, infographics, and videos.
Deliverables:
- Monthly content calendar.
- Engagement metrics.
- Ad performance reports (if applicable).
Email Marketing
Objectives:
- Engage new, potential and returning customers.
- Promote latest stock inventory including offers and promotions.
- Drive traffic to the website and blog.
Services:
- Email Strategy: Develop a strategy for regular newsletters and promotional emails.
- List Management: Segment email lists to target specific patient groups.
- Content Creation: Design and help create a newsletter each month.
- Automation: Set up automated email sequences for new subscribers and follow-ups.
- Analytics: Track open rates, click-through rates, and conversions.
- Email Verification: Cleans invalid, temporary & unsafe email addresses
Deliverables:
- Monthly email highlighting current stock
- Email performance reports
- Email authentication
- Email verification
Post-Launch Pricing
This pricing can change depending on if you want to focus more resources into a particular branch of digital marketing. These are estimates that can vary depending on goals.
References
Meet our clients who come back and again:
Summary
By partnering with DesignRush, BirdBoss will benefit from a new results-driven website and comprehensive digital marketing strategy that drives traffic, engages customers, and grows your online presence. We look forward to helping you achieve your goals.
Next Steps
If you’re ready to move forward, we’re excited to start. We can arrange a meeting to discuss specific needs, answer any questions, and finalise the project scope.
Contact Information
Caelan Rush
0838522890
[email protected]