DesignRush
Cambridge Motor Company
DesignRush
Website Redesign & Digital Marketing Support Proposal
Cambridge Motor Company is a reputable used car dealership in Dublin, Ireland, providing high-quality vehicles and excellent customer service. To enhance its online presence and reach a broader audience, this proposal outlines a comprehensive plan for a website redesign paired with a digital marketing strategy. Our aim is to create a user-friendly, visually appealing website that enhances the company’s credibility and increases lead generation through integrated digital marketing efforts.
Our approach integrates the latest in web design, SEO, content creation, social media management, email marketing, and accessibility improvements to ensure your digital presence is not only effective but also inclusive via a breakdown of objectives, services and deliverables. Therefore we hope to assist with the following:
- Website Redesign: Design a modern, responsive website that is easy to navigate and highlights Cambridge Motor Company’s inventory, services, and unique selling points.
- Digital Marketing Strategy: Increase online visibility, attract potential buyers, and generate leads through SEO, content marketing, and targeted advertising.
- Enhanced User Experience: Improve usability and accessibility to boost customer engagement and conversion rates.
- Brand Identity: Establish Cambridge Motor Company as a trusted dealership through consistent brand messaging and aesthetic.
Website
Objectives:
- Establish Cambridge Motor Company as a reliable, professional, and customer-centric dealership in Dublin.
- Improve brand perception with a modern, visually appealing website that communicates trust andquality.
- Improve accessibility using WCAG and ADA standards
- Create a mobile-first, responsive design.
- Optimise the website to capture leads effectively through clear calls-to-action, engaging content, and user-friendly navigation.
- Drive inquiries for test drives, financing options, and general inquiries through well-placed and easy-to-use forms.
Services:
- Design Discovery and Strategy: Conduct research to understand Cambridge Motor Company’s, target audience, and specific design preferences.
- Custom Design & Branding: Build on Cambridge Motor Company branding, with custom graphics, iconography, and a cohesive color palette.
- Responsive & Mobile-First Design: Ensure the website is optimised for mobile devices with a responsive design that adjusts seamlessly to any screen size.
- UX/UI Enhancements: Implement user-centric design features, such as intuitive navigation, clear CTAs, and an improved booking flow for better conversion rates.
- Content Structuring: Organise content to enhance readability and make it easier for patients to find essential information, like services, available stock, and contact details.
- Technical SEO Integration: Build a search engine-friendly structure with optimised code, meta tags, headers, and alt text.
- Accessibility Compliance: Ensure inclusivity for those with disabilities.
Deliverables:
- Responsive Website: Fully coded website optimised for all devices, with a mobile-first approach.
- Inventory Management: Ability to upload, edit and manage current stock.
- SEO Friendly: Content that starts ranking locally in Dublin
Pricing
- Redesign current pages
- Mobile friendly
- Inventory management
- Accessibility (ADA)
- Forms/Lead Capture
- Analytics
- Testing
- Keyword Research
- Keyword Tracking
- Site Audit
- Backlink Opportunities
- Internal Linking
- Local SEO
- Structured Data
- Cloud Hosting
- Monthly Backup
- Page Builder
- SSL Certificate
- Plugin Maintenance
- Basic Cookie Consent
- 2FA Authentication
There will be mandatory ongoing services after 3 months that require recurring costs, which include hosting, server management, SSL certificate, caching, optimisation and more.
These can be changed to add more services if you require or kept the the minimum to keep the website running smoothly.
- Cloud Hosting
- Daily Backups
- Page Builder
- SSL Certificate
- Plugin Maintenance
- Image Optimisation
- Basic Cookie Consent
- 2FA Authentication
- Server Monitoring
Timeline
We estimate to the design, development and launch of the website from the commencement of the project will be
Post-Launch
Designing a website with a strong visual appeal and seamless navigation is crucial for capturing users’ interest, but ongoing digital marketing efforts are what truly maximise return on investment.
- Through consistent SEO practices, a website becomes more discoverable, climbing search engine ranks and attracting organic traffic.
- Regularly updated blogs enhance this visibility by providing fresh, relevant content that not only drives traffic but also engages users and positions the brand as an industry leader.
- Social media amplifies this reach, connecting directly with a target audience, building community, and driving more visitors back to the site.
- Meanwhile, email marketing keeps the brand top-of-mind, nurturing leads and encouraging conversions through targeted messages.
SEO
Objectives:
- Increase organic search visibility.
- Improve search engine rankings for relevant keywords.
- Drive targeted traffic to the website.
Services:
- Keyword Research: Identify high-traffic, low-competition keywords related to the luxury used car market.
- On-Page SEO: Optimise meta tags, headers, images, and content for targeted keywords.
- Technical SEO: Ensure website is fast, mobile-friendly, and free of technical issues.
- Content Optimisation: Regularly update existing content to keep it relevant and engaging.
- Backlink Strategy: Acquire high-quality backlinks from reputable sources to boost domain authority.
- Local SEO: Optimise for local search queries to attract potential buyers around Dublin.
Deliverables:
- Monthly SEO performance report
- Updated keyword rankings
- Recommendations for website improvements
Blog
Objectives:
- Establish authority in used car market niche.
- Provide valuable information to potential buyers with useful information such as what to look out for when buying a vehicle and types of financing.
- Improve SEO with fresh, keyword-rich content.
Services:
- Content Creation: Assist in blog posts ideas.
- SEO Integration: Optimise blog posts for SEO with keywords, meta descriptions, and internal links.
- Promotional Support: Share blog posts on social media and email newsletters to increase reach.
Deliverables:
- Biweekly to monthly blog posts
- Performance metrics for blog posts
Social Media
Objectives:
- Enhance brand visibility and engagement on social media platforms
- Drive traffic to the website
- Foster a community around the brand
Services:
- Social Media Strategy: Develop a strategy tailored for the appropriate social media channels.
- Content Creation: Design and publish branded posts, including images, infographics, and videos.
Deliverables:
- Monthly content calendar.
- Engagement metrics.
- Ad performance reports (if applicable).
Email Marketing
Objectives:
- Engage new, potential and returning customers.
- Promote latest stock inventory including offers and promotions.
- Drive traffic to the website and blog.
Services:
- Email Strategy: Develop a strategy for regular newsletters and promotional emails.
- List Management: Segment email lists to target specific patient groups.
- Content Creation: Design and help create a newsletter each month.
- Automation: Set up automated email sequences for new subscribers and follow-ups.
- Analytics: Track open rates, click-through rates, and conversions.
- Email Verification: Cleans invalid, temporary & unsafe email addresses
Deliverables:
- Monthly email highlighting current stock
- Email performance reports
- Email authentication
- Email verification
Post-Launch Pricing
This pricing can change depending on if you want to focus more resources into a particular branch of digital marketing. These are estimates that can vary depending on goals.
References
Meet our clients who come back and again:
Summary
By partnering with DesignRush, Cambridge Motor Company will benefit from a new results-driven website and comprehensive digital marketing strategy that drives traffic, engages customers, and grows your online presence. We look forward to helping you achieve your goals.
Next Steps
If you’re ready to move forward, we’re excited to start. We can arrange a meeting to discuss specific needs, answer any questions, and finalise the project scope.
Contact Information
Caelan Rush
0838522890
[email protected]