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Presented by

DesignRush

Client

Consistent Performance

Proposal by

DesignRush

Website Redesign & Digital Marketing Support Proposal

In this Website Redeisgn & Digital Marketing Monthly Support Proposal, we outline how we will create a new website to boost your online visibility, attract new patients, and strengthen your relationship with existing ones, taking into account the new direction  and goals Consistent Performance is striving for. 

Our approach integrates the latest in web design, SEO, content creation, social media, email marketing, and accessibility improvements to ensure your digital presence is not only effective but also inclusive via a breakdown of objectives, services and deliverables. 

By no means do you need every service above and some might be only required after the initial website design, but it is useful for maximising your marketing efforts and return of investment.

Improved digital presence

Website

Objectives:

  • Modernise the website design to improve aesthetics and user engagement
  • Enhance user experience and ease of navigation
  • Improve accessibility and ensure compliance with WCAG and ADA standards
  • Create a mobile-first, responsive design
  • Optimise for conversions to increase group bookings

Services:

  • Design Discovery and Strategy: Conduct research to understand Consistent Performance’s, target audience, and specific design preferences.
  • Custom Design & Branding: Build on Consistent Perfomance branding, with custom graphics, iconography, and a cohesive color palette.
  • Responsive & Mobile-First Design: Ensure the website is optimised for mobile devices with a responsive design that adjusts seamlessly to any screen size.
  • UX/UI Enhancements: Implement user-centric design features, such as intuitive navigation, clear CTAs, and an improved booking flow for better conversion rates.
  • Content Structuring: Organise content to enhance readability and make it easier for patients to find essential information, like services, locations, and contact details.
  • Technical SEO Integration: Build a search engine-friendly structure with optimised code, meta tags, headers, and alt text.
  • Accessibility Compliance: Integrate accessibility features such as screen reader support, keyboard navigation, and color contrast adjustments to ensure inclusivity.

Deliverables:

  • Responsive Development: Fully coded website optimised for all devices, with a mobile-first approach. 
  • SEO Friendly: Content that starts ranking locally in Dublin in the first few months of launch

Pricing

Website Redesign
This will include the creation and maintenance of your website for the first 3 months once the website is live:
Design & Dev
  • 15 pages
  • Mobile Friendly
  • Branded Fonts & Colors
  • Accessibility (ADA)
  • Email Capture
  • Analytics
  • Testing
SEO
  • Keyword Research
  • Keyword Tracking
  • Site Audit
  • Backlink Opportunities
  • Internal Linking
  • Local SEO
  • Structured Data
Maintenance
  • Cloud Hosting
  • Monthly Backup
  • Page Builder
  • SSL Certificate
  • Plugin Maintenance
  • Basic Cookie Consent
  • 2FA Authentication
Total Cost
€3,125
Ongoing Maintenance
There will be mandatory ongoing services after 3 months that require recurring costs, which include hosting, server management, SSL certificates, caching, optimisation.
Basic
Includes:
  • Cloud Hosting
  • Monthly Backup
  • Page Builder
  • SSL Certificate
  • Plugin Maintenance
  • Basic Cookie Consent
  • 2FA Authentication
€49/mo
Advanced
Everything in Basic plus:
  • Weekly Backups
  • CDN
  • Enhanced Cookie Consent
  • 1hr Additional Work
  • Basic SEO
  • Uptime Monitoring
  • 24/7 Security Monitoring
€79/mo
Premium
Everything in Basic plus:
  • Daily Backups
  • Enhanced Cookie Consent
  • 2hr Additional Work
  • Advanced SEO
  • Monthly Optimisation
€119/mo

Post-Launch

Designing a website with a strong visual appeal and seamless navigation is crucial for capturing users’ interest, but ongoing digital marketing efforts are what truly maximise return on investment.

  • Through consistent SEO practices, a website becomes more discoverable, climbing search engine ranks and attracting organic traffic.
  • Regularly updated blogs enhance this visibility by providing fresh, relevant content that not only drives traffic but also engages users and positions the brand as an industry leader.
  • Social media amplifies this reach, connecting directly with a target audience, building community, and driving more visitors back to the site.
  • Email marketing keeps the brand top-of-mind, nurturing leads and encouraging conversions through targeted messages.
  • Paid ads provide immediate visibility and targeted traffic, accelerating growth and ensuring the brand reaches the right audience at the right time.
Together, these digital marketing strategies create a powerful synergy, increasing brand visibility, driving sustained traffic, and fostering customer loyalty for lasting success.
Wrapping things up

Summary

By partnering with DesignRush, Consistent Performance will benefit from a comprehensive digital marketing strategy that drives traffic, engages patients, and grows your online presence. We look forward to helping you achieve your goals.